The Magic Use of Gifts in Business
Gifts plays an important role in bonding people together, but when, where and how to send others gifts may not be easy to everyone, especially how to use gifts to evaluate the impression of the clients to those businessmen. In business world, clients dominate the most important place, while an appropriate gift may pave a good way for a mutual-beneficial relationship. Here are some ways showing the good use of the gifts in business:
1. Elaborate packaging
An elaborate packaging gift will not only evaluate the business image, but also a good way to win consumers by giving every of them a feeling of VIPs. It is truly that the most important thing for an exquisite gift does not matter whether it is useful or convenient for the clients, but if it can make them happy and emerge a desire of cooperation. Supposing that there are two coffee brands in an exhibition, in order to draw an attention to the customers, both of them try to use some cute gifts as an attraction. One of them prepares the big useful plastic coffee cups which are all in good quantities, while the other offers the little cute glass coffee cups with elaborate box which cost less than the plastic one actually. Nevertheless, which one would the customers choose, the real fact is that most people choose the cheaper ones. By deeply analyzing, we may find that people are all attracted by the exquisite appearance of the gifts, and the former company may also make a mean expression to the clients though they cost more.
2. Wise choice
Another important thing of sending gifts for clients is that the gifts should always be relevant to your own goods, such as for buying a house, they may get splendid bronze buckles as presents, for ordering a whole year’s newspapers, they may get a free magazine. By this way, the senders can not only carry their points of bridging a good relation between clients and them, but also an active advertisement to promote their own products, meanwhile impressed the clients a lot. Beside these, this may also ponder to the clients of having something worth, while on sellers’ part, it is a good way to make a profit through bargaining by giving them some presents but not at a reduced price. Conversely, if you send a pile of game cards for your clients buying a pot, what would they think? In that way, all your trials may be all in vein. There we may come to a conclusion that a wise choice of gifts may benefit you better.
3. Proper time
By knowing what and how to send gifts, then left when, and how to pick a proper time to send your gifts may also be a good way to make more with less. People are all accustomed to send gifts in festivals, while by a second thought we should notice that in that time, could you make sure that your gifts could mark an outstanding position among the numerous ones? Then choose a proper time seems to be very important, avoid the rush hour is useful, and by evaluate packaging and wise choosing, surely you may make a deep impression to your clients.
With all the things talked above, we should see that gifts really play a magic role in bridging a good relationship with clients in business, an appropriate gift may bring a mutual-benefit for both sides, otherwise, you may lose some cherish chances for a successful business.